In the beauty world there is tons of competition out there in the skin care, makeup and haircare space. In fact, analysis suggest that in 2022 the ...
Everyone loves to hear those stories of brands starting from nothing.
Perhaps making cosmetic products in their kitchen and then growing into a lar...
Have you ever had a amazing idea, the kind that keeps you up at night day dreaming, and after a few days, weeks, or years it’s still just a thoug...
Most marketing strategies are attracting low-value prospects which results in low profit margins and less customer retention. Why? You see we attra...
It’s time for change.
You may be asking: who is Generation Z and what makes them so different from Millennials? While Millennials currently receive...
Wondering if it’s time to rebrand your business?
In truth, companies should always keep a finger on the pulse of their brands.
Markets and people a...