Blog

In the beauty world there is tons of competition out there in the skin care, makeup and haircare space. In fact, analysis suggest that in 2022 the ...

Everyone loves to hear those stories of brands starting from nothing. Perhaps making cosmetic products in their kitchen and then growing into a lar...

Have you ever had a amazing idea, the kind that keeps you up at night day dreaming, and after a few days, weeks, or years it’s still just a thoug...

You've created the killer product that will change the beauty industry. Now you need people to buy it. When is the right time to launch a new beau...

You often dream about becoming your own boss. So, you have an idea for the perfect new business. Your dreamt about the idea for weeks, months, year...

Most marketing strategies are attracting low-value prospects which results in low profit margins and less customer retention. Why? You see we attra...

Every year, when the festive holiday season rolls around, we see a boost in digital marketing campaigns across all industries. Beauty brands tend t...

Have you been day dreaming of your product sitting out the shelves of your favorite retail store. Have you walked through beauty aisles and wonder ...

Changing your mindset is the hardest thing to do when you are ready to start your beauty brand. Especially when you are not fully committed to leav...

It’s time for change. You may be asking: who is Generation Z and what makes them so different from Millennials? While Millennials currently receive...

Big and small beauty brands are utilizing social proof to sell more online. These brands know that displaying social proof on their website helps v...

Wondering if it’s time to rebrand your business? In truth, companies should always keep a finger on the pulse of their brands. Markets and people a...