Blog

In the beauty world there is tons of competition out there in the skin care, makeup and haircare space. In fact, analysis suggest that in 2022 the ...

Most marketing strategies are attracting low-value prospects which results in low profit margins and less customer retention. Why? You see we attra...

Big and small beauty brands are utilizing social proof to sell more online. These brands know that displaying social proof on their website helps v...

Building a beauty brand is important because not only is it what makes a memorable impression on customer but it allows them to know what to expect...

Research shows that Black-owned businesses have been disproportionately impacted by the COVID-19 pandemic and economic downturn. Black entrepreneur...

On your path to making non-toxic product line, you may discover tons of harmful chemicals in your own favorite beauty products. It’s virtually imp...

The beauty industry is slowly but surely shifting to clean, non-toxic products. As consumer awareness of cosmetic ingredients increases, the deman...

One of my favorite things to do in my downtime is listen to and read stories about how businesses got their start and grew to notable success. How...