Blog
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Stop Dropping Your Prices | SMH Branding
by Iyesis GordonIn the beauty world there is tons of competition out there in the skin care, makeup and haircare space. In fact, analysis suggest that in 2022 the ...- beauty blogger
- beauty blogging
- beauty brands
- beauty business
- beauty business cost
- beauty trends
- black businesses
- black owned
- black owned business
- Blogging
- brand identity
- brand loyalty
- branding
- cosmetic line
- discounts
- hair care line
- hair products
- launch skincare line
- make-up line
- price drop
- product description
- promoting sales
- rebranding
- skin care line
- target vs walmart
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Do I Value Perfection Over Progress? | SMH Branding
by Iyesis GordonHave you ever had a amazing idea, the kind that keeps you up at night day dreaming, and after a few days, weeks, or years it’s still just a thoug... -
Low Prices Equals Low Value Customers | SMH Branding
by Iyesis GordonMost marketing strategies are attracting low-value prospects which results in low profit margins and less customer retention. Why? You see we attra...- beauty blogger
- beauty blogging
- beauty brands
- beauty business
- beauty business cost
- beauty business tips
- black owned business
- Blogging
- brand loyalty
- branding
- business mistakes
- cheap products
- cosmetic line
- discounts
- entrepreneur
- entrepreneurs
- hair care line
- hair products
- low value customers
- lower profit margina
- make-up line
- marketing
- skin care line
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When is it Time To Rebrand? | SMH Branding
by Iyesis GordonWondering if it’s time to rebrand your business? In truth, companies should always keep a finger on the pulse of their brands. Markets and people a... -
Amazon Partnership With Black Owned Businesses | SMH Branding
by Iyesis GordonResearch shows that Black-owned businesses have been disproportionately impacted by the COVID-19 pandemic and economic downturn. Black entrepreneur... -
What is Indie Beauty? | SMH Branding
by Iyesis GordonWhen I first started buying make up, the reasoning was quite simple: A blemish needed some covering up or my lips were too pale. If I needed a prod... -
Ingredients You Should Avoid Adding to Your Product Line | SMH Branding
by Iyesis GordonOn your path to making non-toxic product line, you may discover tons of harmful chemicals in your own favorite beauty products. It’s virtually imp...
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