In the beauty world there is tons of competition out there in the skin care, makeup and haircare space. In fact, analysis suggest that in 2022 the ...
Have you ever had a amazing idea, the kind that keeps you up at night day dreaming, and after a few days, weeks, or years it’s still just a thoug...
Most marketing strategies are attracting low-value prospects which results in low profit margins and less customer retention. Why? You see we attra...
Wondering if it’s time to rebrand your business?
In truth, companies should always keep a finger on the pulse of their brands.
Markets and people a...
Building a beauty brand is important because not only is it what makes a memorable impression on customer but it allows them to know what to expect...
Research shows that Black-owned businesses have been disproportionately impacted by the COVID-19 pandemic and economic downturn. Black entrepreneur...
Beauty is an industry highly impacted by trends and influencers, and packed with new brands, products, and personalities, which creates a crowded, ...
On your path to making non-toxic product line, you may discover tons of harmful chemicals in your own favorite beauty products.
It’s virtually imp...