The Importance of Beauty Product Photography | SMH Branding

Pre-2020, in-store beauty shopping had one big advantage over eCommerce: testing products. Think swatching, sweeping, sampling and spritzing to your heart’s content. However, in this year’s ‘new normal’, testers and samples are largely a thing of the past, putting in-store and online shopping on an even playing field. 

Have you ever wondered, what is it that makes you click on the buy button every time you see something you like? Do you realize you are drawn towards buying products that look real and appealing at the first glimpse? It is a part of the marketing strategy, to have great-looking product images in place so customers are lured into making a purchase. 

Product photos are designed to help potential customers visualize what they’re getting. They should make customers feel like they’re seeing, touching or smelling a product in person. After all, online shoppers can’t physically touch a product before buying it. 

Many beauty brands are missing opportunities to drive increased conversions with their content, simply by failing to add enough images and videos to their product pages. A customer is more likely to buy a product that is aesthetically shot than a product that’s not. 60% of shoppers say that, before making a purchase, they need to see at least 3-4 images. 

If you own a beauty and cosmetics business or plan to soon start your own business soon should know that product photography is a key. You can only show the products you sell on your website, adverts, or eCommerce channels through excellent product photography.  

High-resolution photos that showcase a product from multiple angles help buyers visually identify key features. If your product pictures are not of good quality, you will not attract customers. First impressions matter in the world of beauty and cosmetics. And, no matter how good your products are, poorly taken photos will not tell their true story. 

A well-taken photo of your cosmetics and beauty products is reflective of your brand. It also makes your customers confident about your products and your brand. 

Your images speak directly to your target audience. With quality photographs, your customers can see and understand how your beauty products will look on the end-user. Your images represent your product’s perceived value and quality. So if your images look cheap the consumer is not going to be willing to invest in your brand no matter how compelling your story is. 

The goal with building a product line can vary between each individual. But if you see yourself in stores and featured in magazines you must have professional images. So before you upload any images to your website ask yourself is this image magazine ready?

What product photos should be included on your website?

  • White background, product-only images
  • In-context or lifestyle photo
  • For beauty brands a before and after image
  • A testimonial image (influencer photo)

Do you want to DIY your product photos? Follow this check list below:

  • Camera: Smartphones will work, but higher quality cameras tend to help improve the look and feel of product photos.
  • Lighting: Good light is key, ensure both natural and any artificial light sources are on point.
  • White backdrop: A white backdrop (such as a light tent) will reflect light back onto your product and improve quality.
  • Tripod: A tripod will reduce camera shake and overall quality of product photos.

If you want to leave it to the professionals we recommend contacting Feather Lite Product Photography.

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