Amazon Partnership With Black Owned Businesses | SMH Branding

Research shows that Black-owned businesses have been disproportionately impacted by the COVID-19 pandemic and economic downturn. Black entrepreneurs have less access to capital, mentorship, and growth opportunities and they are also significantly underrepresented in retail.

Born from the collaboration of Amazon's Black Employee Network and a coalition of strategic partners, the Black Business Accelerator (BBA) wants to build equity and sustainable growth for Black-owned businesses. Specifically, the initiative targets barriers to access such as access to capital, mentorship, and growth opportunities.

The BBA will provide financial support, business education and mentorship, and marketing and promotion of their brands and products as third-party sellers on Amazon.com. 

The idea for BBA came from an Amazon employee who is a member of Amazon's Black Employee Network. Working with the sellers and seeing the success they were having, she could not help but think about her parents, who had started a number of businesses over the years. She started to think of how she could harness the store's power to help Black businesses. She wrote a document and started to socialize it internally and really gained momentum from there. 

Amazon's BBA will invest $150 million over four years, including financial assistance and grants to help Black business owners to kick off their activity. Financial support comes in the form of Amazon credits and services valued at $3,900 that include free product imaging services and advertising credits. 

Click Here - to find out more

Leave a comment

Please note, comments must be approved before they are published

Related Posts

Low Prices Equals Low Value Customers | SMH Branding
Most marketing strategies are attracting low-value prospects which results in low profit margins and less customer re...
Read More
4 Holiday Campaign Strategies | SMH Branding
Every year, when the festive holiday season rolls around, we see a boost in digital marketing campaigns across all in...
Read More
3 Mistakes I Made When I Started Curly Temple | SMH Branding
Have you been day dreaming of your product sitting out the shelves of your favorite retail store. Have you walked thr...
Read More
You Are Working Too Hard At Your Job | SMH Branding
Changing your mindset is the hardest thing to do when you are ready to start your beauty brand. Especially when you a...
Read More